Target Audience Profile

Here is a Target Audience Profile which will tell you who we are aiming our soap opera at and who we would expect to wa\tch it. By doing this it will help us to make sure that we use certain story lines/characters which will attract the type of audience we want.

Class

The class of our audience would be a mix of people from working class right through to the unemployed, in the demographic groups B through to E. Even though we would like our soap to contain more high class characters and show a sophisticated lifestyle, we still want to attract an audience of this kind to show them that living the high life does have its downfalls. Also, from our target audience research we found that people from these demographic groups are the ones who watch soap operas.

Gender

Our audience will be a mix of both males and females. We discovered from target audience research that soap operas are enjoyed by both genders. The story lines included in our soap opera will allow both genders to relate to and enjoy. By aiming it at both genders we will also, attract a wider audience and it will be more marketable.

Age and Race

Our soap opera will be aimed mainly at the younger generation ranging from the ages of 16-30, like those who watch programmes such as, Eastenders and Hollyoaks. We have decided this because our soap will include young characters fluctuating from  the ages 16-35 and therefore a younger audience will be more likely to relate to their life and their character. Also, from previous audience research that we carried out, we discovered that the age range of people who watched the soaps such as Hollyoaks ranged from 16-25. We are also, aiming our soap to viewers of any race and ethnicity.

Interests

We would expect our audience to be interested in finding out what it is like to live the high life. Also, such things as shopping, socialising, gossip, going to the gym, watching TV and reading magazines. These will be some of the things which the characters in our soap will be interested in as well so, they will be able to relate to each other and these are the types of things that people from our age range would like to do.

Uses and Gratifications

Our Soap will use the Hypodermic needle theory and just feed the audience the information. We want our soap to be easy to watch. Also, viewers tend to watch soap operas after they have had a long hard day at work and we want our audience to be able to relax and unwind, while watching it but still have an enjoyable experience.