Conventions Found In Trailers Compared To Full Episodes

Soap Opera Trailers
Snippets of different shots.
Variety of different shots -  mid shot, two shot, close up etc...
Cliffhanger
One main character
Few characters of Props Theory
Showed any time
One main storyline
Low key lighting 
Ends with information about the soap (where to watch it, time etc..)
Logo shown throughout or makes an appearance
Music Juxtaposes trailer (EastEnders christmas one etc..)
First or Second of Todorovs Equilibrium theory




Logo shown throughout trailer




One Main Character

Snippets of Different Shots

Ends With Information About The Soap



 Full Soap Opera Episode
Starts with signature music 
All steps of Todorovs Equilibrium theory sometimes used over 1-3 days
All scenes flow into each other
One or two main characters used
Played at a certain time on a certain day - scheduled.
On going - doesn't have an ending
One main storyline with lots of minor ones going on at same time.
Same length of time usually 30 minutes or an hour.



Starts With Signiture Music

Same length of time usually 30 minutes or an hour

Played at a certain time on a certain day - scheduled

On going - doesn't have an ending There is a big difference between a full soap opera episode and a soap opera trailer, mostly being because their is a time limit. If a trailer was to be the same length as a full episode most of the conventions would be the same apart from a trailer having snippets and always ending on a cliffhanger. A trailers uses its conventions to entice its audience into watching the soap regularly but the full episode is ongoing everyday and drags the story lines of the trailer out over a period of time.