Soap Opera Brief

We are creating a trailer for a new soap opera and also a poster and listings magazine that would be used to promote our new soap.

The initial idea for our soap is to be a glamorous, high class soap as we feel this is a gap in the soap opera market. We got inspiration for this idea from programmes such as Hollyoaks, The Hills and Footballers Wives. These programmes have all inspired us in different ways, Hollyoaks as they are young, The Hills because of their lifestyle and relationships and Footballers Wives because of the money and classy characters but they still include dramatic story lines that can be included in a soap.

In the first few episodes we would like to introduce the characters and their lives, show the area and significant locations. We would also include story lines such as a hint of an affair, family troubles and a drug scandal. We want to show the audience that it isn't always happy in paradise and that money can't buy you happiness.

The purpose of the soap opera trailer is firstly to promote our new soap and entice possible audiences. We want to show the viewers what they are likely to expect to see in the soap and give a brief insight into the characters. The purpose of the soap opera poster is to promote our soap and inform people about it. It will help us to show our soap to the biggest and widest  possible market as not everyone may see it. The purpose of the listing magazine cover is to advertise our new soap. It will show the target audience what else they can expect to see on the market and that a new and exciting soap is coming onto their TV screens. We will be able to show further story lines and show the look of the look of the soap. All these products will link together to advertise the show they will also follow the same sort of format including fonts and include the main characters and slogans.

We would like our advertisement to make the audience intrigued about what might happen in this soap and what they may expect to see. In the trailer we would like to use a small cliffhanger to make them want to query what is going to happen. We want to give enough information to the audience about the new soap but also, leave them questioning and wanting to find out more.

All three products will use a variety of different technologies. The trailer will use a video camera to film and then it will be edited on a Mac computer using a special film programme. The poster will use a camera, be edited on a computer and a high gloss printer to produce the product. Finally the magazine will use a camera for the photographed images and an editing programme to pull it all together.