Soap Opera Trailers Target Audiences

From the research we carried out, the trailers were shown in the evening before the water shed, which is before 9pm. 
The people who would watch these trailers would be from the demographic groups B through to E. This includes people from working class right through to students and the unemployed.

 We know this as these are the type of people who would watch the actual soap opera. The trailers would be targeted at original audience members and also to people who haven't watched the soaps, to try and gain a bigger viewing audience. The trailers are shown either side of the soap which the trailer is promoting, and also in the middle of other programs that are on the same channel. The timing and programmes which the trailers are shown in, can effect their target audience.

The trailers need to be show at prime time in order to be advertised to the biggest audience possible. For example if the trailers were shown at mid-day they would not attract the biggest audience because not many people watch TV at this time compared to prime time.