This information we have collected from the questionaire will help us to broaden our knowledge of soap operas and what are peoples favourite parts in soap operas. For example we asked the question what do you look for in a trailer? our audience said they expected a really big storyline which is eye catching but for it to not give too much away, so we know to make our storyline interesting and unique and to add suspense so we do not give away what is going to happen. Another question we asked was What time do you expect to see a trailer? The answers we recieved back was Prime time and before and after a soap, therefore we know to air our soap trailer between 7 - 9 so we know it will definately be seen. Another question asked was What would you expect the trailer to be about? our answers showed us the audience wants new characters or a traielr to show a big event, they said a good example of this was at christmas time. We have decided to add lots of different characters so the audience have loads of new people to take interest in we want to give each character a big storyline. What is a good trailer you've seen and why? is the fourth question we asked, the tram crash was the most popular trailer giving to us by our audience, they said they liked the happiness contrasted to the sadness and the amount of suspense in the trailer was key. We want to try and recreate this in our trailer by adding plenty of suspense and show the characters happy on the outside with a big secret so they are sad on the inside, this shows the contrast in our trailer aswell. The final question we asked was What Information would you expect to get from a trailer? our audience said they wanted a brief insight to the storyline but also to know what channel it is going to appear on and the time and date. This is a must have for our soap opera trailer as we want to stick to the key conventions and they are the key conventions.
Friday, 26 August 2011
Soap Opera Trailers Target Audience Questionnaire and Results
Here we have created a questionnaire to ask people about Soap Opera Trailers. By doing this we are able to gather the information we need to know to make a good quality trailer and one that is realistic like the trailers out there today.
This information we have collected from the questionaire will help us to broaden our knowledge of soap operas and what are peoples favourite parts in soap operas. For example we asked the question what do you look for in a trailer? our audience said they expected a really big storyline which is eye catching but for it to not give too much away, so we know to make our storyline interesting and unique and to add suspense so we do not give away what is going to happen. Another question we asked was What time do you expect to see a trailer? The answers we recieved back was Prime time and before and after a soap, therefore we know to air our soap trailer between 7 - 9 so we know it will definately be seen. Another question asked was What would you expect the trailer to be about? our answers showed us the audience wants new characters or a traielr to show a big event, they said a good example of this was at christmas time. We have decided to add lots of different characters so the audience have loads of new people to take interest in we want to give each character a big storyline. What is a good trailer you've seen and why? is the fourth question we asked, the tram crash was the most popular trailer giving to us by our audience, they said they liked the happiness contrasted to the sadness and the amount of suspense in the trailer was key. We want to try and recreate this in our trailer by adding plenty of suspense and show the characters happy on the outside with a big secret so they are sad on the inside, this shows the contrast in our trailer aswell. The final question we asked was What Information would you expect to get from a trailer? our audience said they wanted a brief insight to the storyline but also to know what channel it is going to appear on and the time and date. This is a must have for our soap opera trailer as we want to stick to the key conventions and they are the key conventions.
This information we have collected from the questionaire will help us to broaden our knowledge of soap operas and what are peoples favourite parts in soap operas. For example we asked the question what do you look for in a trailer? our audience said they expected a really big storyline which is eye catching but for it to not give too much away, so we know to make our storyline interesting and unique and to add suspense so we do not give away what is going to happen. Another question we asked was What time do you expect to see a trailer? The answers we recieved back was Prime time and before and after a soap, therefore we know to air our soap trailer between 7 - 9 so we know it will definately be seen. Another question asked was What would you expect the trailer to be about? our answers showed us the audience wants new characters or a traielr to show a big event, they said a good example of this was at christmas time. We have decided to add lots of different characters so the audience have loads of new people to take interest in we want to give each character a big storyline. What is a good trailer you've seen and why? is the fourth question we asked, the tram crash was the most popular trailer giving to us by our audience, they said they liked the happiness contrasted to the sadness and the amount of suspense in the trailer was key. We want to try and recreate this in our trailer by adding plenty of suspense and show the characters happy on the outside with a big secret so they are sad on the inside, this shows the contrast in our trailer aswell. The final question we asked was What Information would you expect to get from a trailer? our audience said they wanted a brief insight to the storyline but also to know what channel it is going to appear on and the time and date. This is a must have for our soap opera trailer as we want to stick to the key conventions and they are the key conventions.
Thursday, 25 August 2011
Soap Opera Target Audiences and Results
We asked a selection of people to complete our questionnaire about Soap Operas, this was to help us discover the demographic groups Soap Operas appeal to. Here is a copy of the questionnaire we used.
Soap Opera Questionnaire
Soap Opera Trailer Target Audience Results Analysis
After doing this it now tells us what demographic groups Soap Operas appeal to so when we come to aiming our soap at a target audience we will know more about what type of demographic group we will need because of this questionnaire. We can look at our results and see what target audience we want to aim our soap at. The answers from this questionnaire will reflect on the decisions we make further on during our film because we now have our target audiences opinions, we can't say what we want to do is the right decision because we need to be influenced by our target audience as they are the ones who will be watching our film.
Soap Opera Questionnaire
Soap Opera Trailer Target Audience Results Analysis
After doing this it now tells us what demographic groups Soap Operas appeal to so when we come to aiming our soap at a target audience we will know more about what type of demographic group we will need because of this questionnaire. We can look at our results and see what target audience we want to aim our soap at. The answers from this questionnaire will reflect on the decisions we make further on during our film because we now have our target audiences opinions, we can't say what we want to do is the right decision because we need to be influenced by our target audience as they are the ones who will be watching our film.
Soap Opera Conventions
Here are Picture of the Key Convention examples we used in the video, They are in Order; Cain Dingle the 'Bad Boy' from Emmerdale, John Stape From Coronation Street, The Queen Vic from Eastenders, Roys Rolls From Coronation Street, The 'you aint my mother' Storyline from Eastenders, The Dingle Family From Emmerdale, Dot Cotton From Eastenders Showing the Elderly and Tanya And Gregg On Their Wedding day in Eastenders.
Key Soap Opera Facts
We gathered as a group after completing research on "Soap Opera History", and discussed the information that we found to collect key soap opera facts.
Wednesday, 13 July 2011
Soap Opera Trailers Target Audiences
From the research we carried out, the trailers were shown in the evening before the water shed, which is before 9pm. The people who would watch these trailers would be from the demographic groups B through to E. This includes people from working class right through to students and the unemployed.
We know this as these are the type of people who would watch the actual soap opera. The trailers would be targeted at original audience members and also to people who haven't watched the soaps, to try and gain a bigger viewing audience. The trailers are shown either side of the soap which the trailer is promoting, and also in the middle of other programs that are on the same channel. The timing and programmes which the trailers are shown in, can effect their target audience.
The trailers need to be show at prime time in order to be advertised to the biggest audience possible. For example if the trailers were shown at mid-day they would not attract the biggest audience because not many people watch TV at this time compared to prime time.
Comparision Of Soap Operas
Comparison of Soap Opera episodes
From looking at a range of Soap Operas we have been able to compare similarities between them. We have been able to detect themes and conventions that link through all of the soaps. This has allowed us to see what we would need to include in our soap opera trailers to create them into believable soaps.
Eastenders + Hollyoaks + Coronation St. + Emmerdale = Pub
Eastenders + Hollyoaks + Coronation St. = Affairs
Hollyoaks + Eastenders = Homosexual relationships
Eastenders + Hollyoaks + Coronation St. + Emmerdale = Corner Shops
Eastenders + Hollyoaks + Coronation St. = Affair Victims
Hollyoaks + Coronation St. = Bad boy character
Eastenders + Hollyoaks+ Coronation St. + Emmerdale = Household settings
Eastenders + Coronation St. + Hollyoaks + Emmerdale = Arguments/Feuds
Eastenders + Coronation St. + Hollyoaks + Emmerdale = Families
Paige watched eastenders and noticed the storyline of affairs came up, she thought this was a good convention to use for our soap opera, so we have decided to encorporate this convention in our soap opera trailer. Millie watched emmerdale and alot of rural settings came into play, we have decided to ignore this convention as we want our soap opera to be glamorous and corner shops and pubs are not places high class people go too. Yas watched hollyoaks and a homosexual storyline cropped up, we like this as we want to use various characters in our soap so we can have many different storylines. We are going to make a note of this idea and have a discussion to see where we can fit in homosxexuals. Cath watched coronation street and saw that there was a bad boy character in it, we have decided to use a bad boy in our soap opera but are going to do it discreetly by making it so only the audience know he's a bad boy and not the other characters.
Wednesday, 29 June 2011
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